1. Our Commitment to Your Privacy
BioGenate North America LLC (“BioGenate,” “we,” “us,” or “our”) respects the privacy of our customers, growers, turf professionals, land managers, business partners, and website visitors.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, communicate with us, request information or services, or participate in the business activities described in this policy.
“Personal information” means information that identifies, relates to, or can reasonably be linked to an individual, or that is otherwise protected as personal information under applicable law.
This policy applies to BioGenate websites and business interactions that reference it. It does not cover employee or job-applicant information or the independent practices of third-party websites and services.
2. Information We Collect
The information we collect depends on how you interact with BioGenate.
Contact and business information. We may collect your name, business or organization name, job title, email address, telephone number, mailing address, and relevant billing or shipping information.
Inquiries and business records. We may collect information contained in messages, product inquiries, requests for technical support, quotes, orders, service records, and other communications with us.
Agronomic and project information. You may choose to provide information about crops, turf, acreage, field or facility locations, soil and tissue tests, management practices, product applications, photographs, trial results, and performance observations. This information is covered by this policy when it identifies or can reasonably be linked to an individual. Section 5 also explains how we handle customer-identifiable field and project materials.
Website and technical information. Our website and supporting service providers may automatically process information such as IP addresses, browser and device information, requested pages, referring pages, and the dates and times of website requests. This information supports website delivery, operation, maintenance, and security.We receive information directly from you through website forms, email, telephone, meetings, events, and other business interactions. We may also receive relevant business information from representatives acting on your behalf, business referrals, and publicly available professional sources.Please do not submit Social Security numbers, payment-card details, bank credentials, passwords, or other sensitive personal information through general website forms or ordinary email. Contact us to arrange an appropriate method before providing sensitive information.
3. How We Use Information
We use personal information to respond to inquiries; provide product information and technical support; develop relevant soil and plant health recommendations, including GenRx™ programs; prepare quotes; process orders; and manage customer and partner relationships.
We also use information to coordinate requested products, services, and field trials; evaluate submitted agronomic information and performance results; improve our products, services, and educational materials; and maintain appropriate business records.
Where permitted by law and consistent with your preferences, we may communicate with you about relevant products, services, company updates, events, and educational resources.
We use technical and business information to operate, maintain, troubleshoot, and protect our website and systems; identify spam, fraud, or misuse; comply with legal obligations; and establish, exercise, or defend legal rights.
When a new use requires additional notice or consent under applicable law, we provide that notice or obtain consent before proceeding.
4. How We Disclose Information
We disclose personal information when reasonably necessary for the purposes described in this policy, including the following circumstances.
Service providers. We may disclose relevant contact, communication, transaction, project, or technical information to providers that support website hosting, form processing, business communications, information technology, business administration, and order fulfillment. Their processing is subject to applicable contractual and legal requirements.
Requested business and technical coordination. We may disclose relevant information to distributors, suppliers, laboratories, consultants, or technical partners when needed to fulfill your request, support a project, or make an introduction you have requested. We limit these disclosures to information relevant to the purpose. Independent providers may also have their own privacy notices.
Professional, legal, and security purposes. We may disclose information to professional advisers, authorities, or other parties when reasonably necessary to comply with law, respond to valid legal process, prevent fraud or security threats, protect rights and safety, or establish or defend legal claims.
Business transactions. Information may be disclosed in connection with a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets, subject to applicable legal and confidentiality requirements.
Your permission or direction. We may disclose information with your permission or when you direct us to do so.
Our practices regarding the sale of personal information and advertising-related sharing are described in Section 6.
5. Customer Field Data, Photographs, and Trial Results
We recognize that field information, management practices, photographs, and performance results may be commercially important to you.
Providing information for technical support or a trial does not, by itself, authorize BioGenate to publish your name, business identity, identifiable field details, photographs, testimonials, or identifiable trial results in advertising or public materials. We obtain permission before such publication, including permission provided through a written agreement.
We may use aggregated or appropriately de-identified information for research, product evaluation, education, and performance reporting when individuals and customer operations cannot reasonably be identified. We take reasonable measures to prevent re-identification and maintain and use such information in de-identified form, except when testing or other processing is permitted by applicable law.
Any confidentiality, ownership, publication, or data-use terms in a separate written agreement remain in effect, consistent with applicable law.This Privacy Policy does not transfer ownership of customer data or waive statutory privacy rights.
6. Cookies, Website Tools, and Privacy Choices
Website Hosting and Business Communications
BioGenate uses Webflow to host and operate its website and Google Workspace to support business email and related communications.
When you visit our website, our hosting and technical service providers may process information needed to deliver, maintain, and protect the website. When you submit a website form or contact us by email, the information you provide may be processed or stored through these providers so that we can receive your inquiry, respond to your request, and maintain related business records.
Website Forms and Spam PreventionWe use Webflow’s form-processing and spam-filtering features to receive website inquiries and help identify unwanted or abusive submissions.
Where file uploads are offered through our website forms, we use Webflow settings that restrict access to those uploaded files. This restriction does not apply to documents, photographs, or other materials that we intentionally publish for public access.
Cookies and Browser ControlsCookies and similar technologies can store information in your browser or device. Website hosting, security, and requested functionality may involve technical processing or browser storage, even when advertising trackers are not used.
You can manage cookies and other website storage through your browser settings. Blocking or deleting browser storage may affect features that depend on it. Browser controls do not prevent all technical information from being processed to deliver and protect the website.
No Sale of Personal Information or Advertising Sharing
BioGenate does not sell or rent personal information. We do not share personal information for cross-context behavioral advertising or use personal information for targeted advertising.
We do not currently use third-party advertising providers to target visitors based on their activity across different websites or services.
Disclosures to service providers for website operations, business communications, and requested services are described in Section 4. These operational arrangements are separate from our advertising practices and remain subject to applicable contractual and legal requirements.
Browser Privacy SignalsOur practices of not selling personal information and not sharing it for cross-context behavioral advertising apply whether or not your browser sends a Do Not Track signal, Global Privacy Control signal, or another opt-out preference signal.
We honor legally required opt-out preferences in accordance with applicable law. These signals do not prevent processing necessary to deliver and secure the website or respond to requests you make.
Questions about these practices or requests concerning your personal information may be directed to us using the contact information in Section 14.
If our website or advertising practices change, we will update this policy and provide any additional notices, consent requests, or privacy choices required by applicable law.
7. Marketing and Communication ChoicesYou may unsubscribe from marketing emails using the unsubscribe instructions in the message or by contacting info@biogenate.com.
We honor marketing email opt-out requests within 10 business days, or sooner when required by applicable law.
Opting out of marketing does not prevent us from responding to your requests or sending necessary non-marketing communications about orders, services, product safety, or legal obligations. We may retain limited information needed to respect your communication preferences.
8. Your Privacy Rights and Requests
Depending on your location, your relationship with us, and the law applicable to BioGenate, you may have rights to confirm whether we process your personal information; access or obtain a copy of it; request correction or deletion; withdraw consent where processing relies on consent; or object to or restrict certain processing.
Applicable rights may also include opting out of the sale of personal information, certain advertising-related sharing, targeted advertising, or certain profiling, and limiting certain uses of sensitive personal information. These rights are subject to applicable conditions and exceptions.
Submitting a request. Email info@biogenate.com with the subject “Privacy Request,” or contact us by telephone using the number in Section 14. Include your name, contact information, state or country of residence, and a description of your request.
Please do not send sensitive identity documents unless we arrange an appropriate verification method. We may request additional information reasonably necessary to verify your identity or understand your request.
Authorized representatives. An authorized representative may submit a request on your behalf where permitted by law. We may need to verify the representative’s authority and your identity.
Responses and exceptions. We respond within the time required by applicable law. Some information may need to be retained to meet legal obligations, complete requested transactions, protect security, or establish or defend legal claims. When we cannot fulfill a request, we explain the decision as required by law.
Appeals. Where an appeal right applies, you may appeal a denied request by contacting info@biogenate.com with the subject “Privacy Appeal,” or by calling us and identifying your request as an appeal. We provide the outcome and any required instructions for contacting the appropriate regulator.
We do not require you to create a new account to submit a privacy request, and we do not unlawfully discriminate against individuals for exercising their privacy rights.
9. Information Retention
We retain personal information only as long as reasonably necessary for the purposes described in this policy.
Retention depends on the type of information, the nature and duration of our relationship, and applicable legal, tax, contractual, operational, and security requirements. Business and transaction records may be retained to support recordkeeping and dispute resolution. Agronomic and trial information may be retained for the relevant project, agreed research or reporting purposes, and related business needs. Limited communication-preference records may be retained to honor opt-out requests.
When information is no longer needed, we delete it or appropriately de-identify it, subject to lawful retention requirements and applicable backup-deletion schedules. Retained backup information remains protected and is not used for unrelated purposes.
10. Information Security
We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we handle. These measures are intended to reduce the risk of unauthorized access, loss, misuse, alteration, or disclosure.
No method of electronic transmission or storage can be guaranteed completely secure. This statement does not limit any rights or obligations under applicable law.
Please contact us promptly if you believe information you provided to BioGenate has been compromised.
11. Children’s Privacy
Our website and business services are intended for a professional and general adult audience and are not directed to children under 13.
We do not knowingly collect personal information from children under 13 through our website. A parent or guardian who believes a child has provided personal information should contact us. We will investigate and take appropriate steps to delete improperly collected information in accordance with applicable law.
12. Third-Party Services and International Processing
Our website may contain links to independent websites, documents, or services. Their handling of information is governed by their own privacy notices. We encourage you to review those notices before providing information to them.
BioGenate operates in the United States. Personal information may be processed in the United States and in other countries where our service providers operate. Privacy protections may differ between countries.
Where legally required, we use appropriate safeguards for international transfers. Visiting our website does not, by itself, constitute consent to processing or transfers that require separate consent under applicable law.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations.
The updated policy will be posted on this page with a revised “Last Updated” date. We provide additional notice or obtain consent for material changes when required by applicable law.
14. Contact Us
For questions about this Privacy Policy, privacy requests, or assistance accessing this information, contact:
BioGenate North America LLC
Attention: Privacy Inquiries
Clive, Iowa, United StatesEmail: info@biogenate.com
Telephone: 515-669-3957
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